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For coaches & agencies

Client Success Manager training.

We train your CSMs, so you don't have to.

Most coaches never train their CSM. Not because they don't care, but because they don't have the time. Send your CSM to CSM Council and they learn onboarding, retention, refund saves, renewals and upsells from people who run the back end of coaching offers doing up to $1M+ a month.

The problem

An untrained CSM costs you.

You hired a CSM to protect your revenue and free up your time. Without training, they often do neither.

01

Support instead of results

Your CSM answers messages and runs check-ins, but nobody is moving clients to the result you sold.

02

Refunds you didn't need to give

A client asks for their money back and your CSM doesn't know what to say. So the refund goes through, or it lands on you.

03

Renewals nobody asked for

Clients who are ready for the next step never hear about it. The upgrade revenue in your back end stays on the table.

04

You're still in the inbox

Without a trained CSM, the founder ends up running fulfillment again. That's the job you hired them to take off your plate.

What we train

The four skills coaches hire for.

The same four things Diego looks for when he hires a CSM for the offers he runs.

  1. 01

    Onboarding & retention

    Every client set up to win from day one, and kept for the long run.

  2. 02

    Renewals & upsells

    Spot the client who is ready for more and lead the conversation, without being pushy.

  3. 03

    Refund & churn saves

    Stay calm on the hard calls and keep clients who want out, when it's right for them.

  4. 04

    Systems & client psychology

    Run a full book of clients, read people well and report the numbers that matter.

The curriculum

From first onboarding call to S-Tier.

For new CSMs

The fundamentals

  • The role, end to end. What a Client Success Manager does all day, and how coaching businesses and agencies work behind the scenes.
  • The client journey. From payment to first win to renewal, and where the CSM makes the difference at each step.
  • Your first onboarding call. A clear structure and template for the call that sets up every new client.
  • Check-ins & accountability. Simple frameworks to keep clients moving, live and in writing.
  • Communication that builds trust. Messages, Looms and calls that are clear, warm and professional.
  • The tool stack. Skool, Slack, Loom, CRMs and the basics of tracking client progress.

For experienced CSMs

The advanced work

  • Day-21 activation. Get every client to a first real win inside three weeks, at scale.
  • At-risk detection. Health scores and early warning signals that catch churn before it shows up.
  • Refund & chargeback saves. Save conversations that keep the client and protect cash collected.
  • Renewals & expansion. Build the renewal case from results and hand clean ascension opportunities to sales.
  • Referrals & case studies. Turn client wins into testimonials, case studies and referrals.
  • Difficult conversations. De-escalation, bad news and boundaries with high-ego clients.
  • KPIs & founder reporting. Retention, activation and NPS dashboards that founders actually read.
  • Leading a CS team. Book management at 60+ clients, hiring, training and the path to Head of Client Success.
Frameworks your CSM will use:Day-21 Activation SprintSAVE MethodClient Health ScoreRenewal RunwayS-Tier CSM Scorecard
How it works

Enroll once. They do the work.

  1. 01

    Send your CSM the link

    They join the CSM Council community on Skool. No setup on your side.

  2. 02

    They follow their route

    New CSMs start with the basics of the role. Experienced CSMs go straight to the advanced material.

  3. 03

    They get the playbooks

    Frameworks, scripts and templates for every client situation, plus Q&A calls with Diego.

  4. 04

    They earn a certification level

    Each level ends with a practical assessment and a public registry record you can check.

What's inside

  • Live Q&A calls

    Bring your questions to Diego.

  • Frameworks & SOPs

    The systems behind offers doing $1M+ a month.

  • Scripts & templates

    Onboarding, check-ins, renewals and refund saves.

  • The community

    Ask CSMs from all over the world, any time.

  • Career resources

    CV, Loom application and interview prep.

  • Certification

    Four levels any coach can verify.

Proof they can do the job

Four certification levels, each ending with a practical assessment. Every level comes with a verified credential and a public registry record.

  • L1CSM Foundations
  • L2Certified CSM
  • L3Senior CSM
  • L4Head of Client Success
How certification works
What we train to

The numbers you care about.

Your CSM learns to manage and report the seven numbers that decide whether clients stay, buy again and refer. The same scorecard we use to define an S-Tier CSM.

  1. 01Retention across the book
  2. 02Time to first win
  3. 03Refund & chargeback rate
  4. 04Renewal & ascension rate
  5. 05Program completion
  6. 06Case studies captured
  7. 07Referrals generated
Diego Miescher
Who trains them

Built by someone who runs the back end.

Diego Miescher works as a fractional COO for coaching offers through Scale With Fulfillment, and hires and trains CSMs for them. CSM Council is the training he wishes every CSM had before day one.

$5M+
extra revenue from back ends Diego built and ran
4.8★
Trustpilot rebuilt, with 50+ testimonials
$4K → $50K+
client lifetime value at Video Business Academy
FAQ

Questions.

Training them yourself? Read the 30-day training plan

What is client success manager training?

Training that teaches a CSM how to run the client experience after the sale: onboarding, check-ins, getting clients to results, handling refund and churn calls, and leading renewal and upsell conversations. CSM Council trains CSMs specifically for coaching businesses and agencies.

Can I send my CSM even if they are new?

Yes. New CSMs start with the basics of the role, from the client journey to their first onboarding call. Experienced CSMs work on the advanced topics like refund saves, renewals and leading a CS team.

Does the training replace my own onboarding?

No. You still teach your CSM your offer, your tools and your clients. We teach the craft of client success, so you don't have to build that training yourself.

How do I know my CSM did the work?

Every certification level ends with a practical assessment and comes with a verified digital credential and a public registry record. You can check the record any time.

Can I train my whole CS team?

Yes. Each CSM joins the community with their own account and follows the route that fits their level.

I need a trained CSM, not training. Can you help?

Yes. We place members of the community in the offers we run, and coaches ask us for good CSMs all the time. Reach out through Scale With Fulfillment, or find certified CSMs on CSM.io.

Diego Miescher, founder of CSM Council

Become an S-Tier CSM.

Earn more and work with the top 1% of coaching offers & agencies.

CSMs from all over the world